When Go To Grapple came to me, they wanted a logo that rolled with the punches—well, not literally, since Jiu Jitsu isn’t about violence! They wanted something that captured the smooth, strategic flow between two opponents. The result? An abstract logomark that hints at the mats of a studio, with two grapplers locked in a fluid dance. The wavy line in the center? That’s the "flow" in action, keeping it cool and dynamic.

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To keep things grounded (pun intended), I paired the design with a clean, geometric sans-serif font. While Jiu Jitsu is all about movement, it’s also rooted in discipline and structure. The font strikes that perfect balance, reflecting both the art’s fluidity and its rock-solid foundation.