Go to Grapple

Go To Grapple is a Brazilian Jiu-Jitsu studio that wanted a brand identity capturing more than brute strength. The goal was to reflect the smooth, strategic flow of the sport. The abstract logomark shows two grapplers in motion, their forms intertwined to represent fluid transitions and shifting balance on the mat.

A clean geometric sans serif font pairs with the mark to bring structure and clarity. It reflects the nature of Jiu-Jitsu itself, disciplined, adaptable and refined. The colour palette combines deep charcoal, soft off-white and a muted steel blue. Together, these tones create a calm but confident visual mood that mirrors the focus and control found in Jiu-Jitsu. The result is a bold and intelligent identity that speaks to both the physical and philosophical sides of the sport.

In collaboration with The Good Dose, we extended the brand into lifestyle merchandise, creating pieces that blend style and function to connect with the community beyond the mat.