Formosa, Murrumba Downs

This vintage-inspired logo blends old-school charm with boutique elegance, setting the tone for a timeless and refined brand. At the heart of the design is a simplified interpretation of pineapple leaves - a subtle yet meaningful nod to Formosa’s rich pineapple farming heritage. This visual reference grounds the brand in a sense of place and history, creating a unique identity that feels authentic and thoughtfully considered.

A warm brown and gold colour palette brings depth and luxury, forming the foundation of a cohesive brand identity that feels both classic and contemporary. Paired with a refined serif typeface, the branding evokes sophistication and style, perfectly suited to a boutique real estate offering within the Ausbuild portfolio.

As part of Ausbuild’s thoughtfully designed communities, Formosa’s identity balances heritage with modern livability. The brand is brought to life through the tagline: “Boutique living, perfectly connected” - a statement that reflects its charm, lifestyle appeal, and seamless connectivity.